A calm, natural brand for a landscape design company that creates gardens and green spaces. We built an identity that feels as considered as a well-planned garden: clear, warm and rooted in nature.
Casa Verde designs gardens and green spaces: landscape design, garden planning and landscaping, and the selection and composition of plants. They needed a brand that shows this is thoughtful design work, not just gardening, and that feels trustworthy to homeowners and businesses alike.
A good garden is planned, layered and alive. We used that as the idea for the brand: structure on the surface, softness in the details. The identity had to feel natural without falling into clichés like generic leaves and bright greens.
We positioned Casa Verde as designers of living spaces: people who plan every plant, path and view with care. The visual system uses calm greens, clean geometry and organic details, so the brand feels both professional and close to nature.
System
A clear mark built from simple geometric shapes that suggest growth and structure, paired with clean typography and a palette of natural greens. The elements stay simple, so the brand looks consistent on documents, signage and vehicles alike.
A flexible brand book with clear rules for the logo, colours, type and layouts, so every proposal, project presentation and social post looks like Casa Verde.
Touchpoints
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