A bold, energetic identity for a company that runs courses to help leaders grow their skills. The EL mark rises from dark to light, the way good leadership lifts the people around it.
Elevation in Leadership teaches courses that help leaders improve their skill set. They needed a brand that feels ambitious, modern and confident: something that stands out from the usual corporate look of training programs and makes leaders want to sign up.
Elevation is movement upward. We turned that into the core idea: an E and an L that lean forward and rise, with a colour gradient that moves from deep black through red to bright yellow, like energy building up.
We built the mark on a precise construction grid, so it feels engineered and dependable, then gave it warmth and energy through colour. Wide, expanded typography adds confidence and speed, and every rule is documented so the brand stays consistent wherever it appears.
System
A geometric EL brandmark with parallel speed lines, a red-to-yellow gradient and a strong black for contrast. The typography uses Alias Bold Expanded for headlines and Alias Expanded for text, adjusted for a distinctive, wider look.
A brand book with clear rules for the logo and brandmark, clear space, colours and type, so every presentation, document and product looks like Elevation in Leadership.
Touchpoints
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