A fast, mobile-first website for a 24/7 tow truck and car diagnostics service in Chișinău. When your car breaks down, you need one thing: to call someone right now. So we built a site where calling is never more than one tap away.
Visit the live site
LUCTRAL tows cars, helps on the road and does car diagnostics at your home, non-stop, across Chișinău, the regions and abroad. They needed a website that people can trust in a stressful moment on the side of the road, in Romanian and Russian, and that turns visits into calls.
Nobody browses a tow truck website. People land on it from Google, stressed and often on a phone with low battery. So we designed for the moment of panic: the phone number goes first, the services are clear at a glance, and there is proof from real jobs on real roads.
We built a bold red-and-asphalt look that feels urgent and reliable. Call, WhatsApp and Viber buttons stay fixed at the bottom of the phone screen. A short call-back form lets people leave their number and location. The coverage, the prices and a gallery of real jobs answer the main questions before anyone has to ask.
System
A strong signal red paired with dark asphalt and clean white space. The type is heavy and confident, set in Montserrat, so headlines read instantly even on a small screen in bright sunlight.
Every section ends with a way to get help: call, request a call-back or message. The site is bilingual (Romanian and Russian), loads quickly on mobile data and works the same on every screen size.
Touchpoints
Next projectBranding for Elevation in LeadershipNext step
Tell us about your business in a short form. We'll book a free call and send you a personal quote—no obligation.
Get a free quote
